Services

The legislation on commercial communication regulates matters relating to conventional advertising, public relations, sales promotion, direct marketing (incl. ambush marketing) as well as sponsoring, product placement and social media. In addition to unfair competition law, personal rights, and trademark and copyright law, public law provisions are also of importance in this field (data protection, Swissness and Swiss made-requirements, lottery ban and competitions, price disclosure regulations, restrictions on medicines, foodstuffs, alcohol and tobacco, etc.).

We advise (in particular employers, advertising agencies, film producers, web designers, photographers, songwriters, graphic designers etc.) on all matters related to commercial communication. In particular, we look into whether advertising and communication measures (advertising spots, internet sites, promotional competitions, newspaper advertisements, etc.) comply with statutory requirements and do not infringe the rights of third parties. We also support you in relation to the development and implementation of advertising and marketing concepts, trademark strategies, product naming projects, «pitches», legal management and a range of contract designs in the fields of marketing, branding and communication.

We draw up and revise all the standard contracts in the field of commercial communication.
These include consultancy agreements, implementing agreements (in the fields of design, text, photographs, illustration, models etc.), production agreements (print, film, advertising spot, website etc.), distribution agreements (advertisements, direct marketing, posters), employment contracts with creative individuals as well as other contracts between employers, consultants, agencies, creative individuals and freelancers.

We represent you in the civil, criminal and administrative courts and assist in connection with submissions made to the Commission for Fairness.